UTPA came in to existence for the development of tourism in Uttarakhand and for the natives who are working in Tourism sector throughout India. UPTA will guide, support, protect its members and create opportunity for them. Following are the main Aims and Objectives which were adopted during the formation of UTPA Trust.

To establish a network and develop cooperation among people with origin in Uttarakhand working in tourism sector in different parts of the country with an aim of creating new job opportunities for them.

To create awareness and conduct training and research in the field of tourism in areas such as new destinations, and eco-tourism villages, homes stays etc. with aim to promote tourism in Uttarakhand based on its values and culture.

To conduct, encourage and promote studies and research in the field of Yoga, Meditation, Nature care etc. 

Hold seminars, workshops, and to establish educational & vocational training institutions, in urban, rural and backward areas, and to provide professional assistance with regard to promotion of tourism.

To promote and revive the traditional arts and crafts of Uttarakhand, and create new opportunities for various art forms such as literature, Folk dances, Music and other performing arts.

To provide all types of assistance and opportunities to children and young artistes from Uttarakhand.

To grant scholarships and provide financial aid to poor and meritorious students in the field of the profession of tourism

To print, publish or/and distribute magazines, newsletters or any other literature in print or digital media for the promotion of the above objects.

To give or award prizes for excellence in the field of Tourism sector in Uttarakhand.

To initiative talks with local and central government as well as private bodies for the promotion of tourism in Uttarakhand.

To study the impact of tourism on Society & Culture, and tourism as a measure for poverty eradication and generation of employment in Uttarakhand state.

To explore ideas of Green (Eco) tourism, through Carbon foot printing & being socially responsible.

 To promote research on social problems to assist the government formulate tourism policy and develop new strategies for development.

To provide entrepreneurship and skill development training in the field of tourism to socially and economically weaker sections of population for self-employment.

To bring synchronization between tourism and other sectors/industries for the generation of employment and revenue.

To market Uttarakhand tourism to Indian and foreign tour operators, and make them aware of the scope and opportunities for tourism in Uttarakhand through print media, news channels, blogging, internet website, e-mailers, etc.

To maintain high professional and ethical standards in the tourism industry of the state through active participation of people engaged in the field of tourism.

To organize seminars, meetings, press conferences and other events for the promotion of tourism in the state.

To help entrepreneurs in developing new tourism products like sports tourism, village walks & stay, community based tourism, eco tourism etc.

To extend support in improving accommodation facilities for tourists in Uttarakhand by giving professional inputs to hotels, motels, lodges, guesthouses, home stays as well government run GMVN & KMVN rest houses.

To work closely with other associations and agencies working in the field of tour operation, Hotels, transport, adventure activities, river rafting, trekking operation etc. at state, national and international level to improve tourism in Uttarakhand.

To open branches of the organization in the state and other parts of the country for the promotion of its aims and objectives.

To organize relief camps and rehabilitate people effected due to Natural calamities like droughts, flood, earthquake, landslides, thunderstorm, fire and epidemic etc. s and general public.

To promote, protect and preserve the rich cultural heritage of India with special focus on Himalayan culture .

To encourage children and youths to participate in sports and adventure activities by holding training camps, exhibitions, educational tours and training programmes for summer vacations. 

To make agreement or arrangement with Government, semi-Government, Non-government Bodies/Societies/International agencies, Organizations or Groups of individuals to obtain financial aid in whatever manner for fulfillment of aims and objectives of the trust.

All the income, earnings, movable, immovable properties of the ‘Uttarakhand Tourism Professionals’ Association’ shall be solely utilized and applied towards the promotion of its aims and objects only as set forth in the trust deed and no profit on therefore shall be paid or transferred directly or indirectly by way of dividends, bonus, profits therefore in any manner whatsoever to the present or past trustee of the ‘Uttarakhand Tourism Professionals Association’ or to any person claiming through any one or more of the present or past members. No trustee of the ‘Uttarakhand Tourism Professionals Association’ shall have any personal claim on any movable or immovable properties of the ‘Uttarakhand Tourism Professionals Association’ or make any profit, whatsoever, by virtue of his membership.